BUILDING BRANDS.
CREATING OPPORTUNITY.
COMMERCIAL STRATEGY · PARTNERSHIPS · CAMPAIGNS · SPORT
Switzerland · Europe · Asia · United States
Sport is where we learned it.
It is not the limit of where we apply it.
WHO
WE ARE
We build commercial strategy, partnerships and campaigns for brands — and deliver them across Europe, Asia and the United States.
Two decades on the commercial side of international sport — agency, federation, tour and rights-holder roles.
That covers the whole ecosystem, not one corner of it: clubs, leagues, federations, tours, venues, teams, athletes, agencies, broadcasters and sponsors — how each one earns, what each one needs, and who inside them actually decides. Knowing that is what shortens the route to the right decision.
We also hold exclusive commercial representation for a select roster of elite athletes — Olympic champions, an NHL forward, Grand Slam contenders. It keeps us close to the rights holders our brand clients want to reach, and puts us on both sides of the table — which is what makes us accurate about what a right is worth.
- Objective first. Every engagement starts with the commercial objective and the shortest credible route to it. Only then do we talk about sport.
- Independent advice. We are not here to sell a particular solution. If a partnership — or sport itself — is not right for the objective, we will say so. A programme that is not renewed has cost both sides two years.
- You work with the principals. Deliberately a boutique — you work with the people who negotiate the agreement, not an account team that inherits it. Natively, in three languages.
Work delivered across Switzerland, the United Kingdom, Germany, France, China, Singapore and the United States — cross-border, and usually in more than one language and currency.
- 20+ Years of international experience
- 50+ Brands worked with
- 7 Markets worked in, Europe to Asia
- 100+ Sites in a single pan-European activation
BRANDS AND RIGHTS HOLDERS WE HAVE WORKED WITH
Across two decades — in agency, federation, tour and independent roles.
WHAT
WE DO
For brands
Commercial and marketing work, with or without sport in it.
COMMERCIAL &
MARKETING STRATEGY
Positioning, commercial planning and go-to-market. We start from the business objective and work back to the marketing that serves it — rather than the other way round.
MARKET ENTRY
For international brands, particularly from Asia — built over years running commercial operations from Singapore as well as Switzerland, with US-facing work alongside it. Market read, partner selection, local positioning and the retail and regulatory groundwork to launch properly rather than expensively: a position that will not have to be undone in year two.
CAMPAIGNS
& ACTIVATION
Multi-market, multi-language delivery: creative concept and collateral through to execution on the ground, across dozens or hundreds of sites at once.
STRATEGIC PARTNERSHIPS
& BUSINESS DEVELOPMENT
Identifying and developing commercial relationships that create measurable value — market access, brand collaborations, licensing and long-term partnerships. Not only sponsorship.
EVENTS
Conceived, produced and commercialised end to end — venue and matchday operations, sponsorship sales, hospitality, broadcast, ticketing and fan engagement.
In sport
Where two decades inside the ecosystem do the work.
BRAND PARTNERSHIPS
& SPONSORSHIP
Identifying the right opportunities, valuing them honestly, and structuring agreements built to hold for years rather than a season. Sponsorship, rights, licensing and renewal.
ATHLETE
MANAGEMENT
Exclusive commercial representation for a select roster: profile building, sponsorship acquisition, contract negotiation and long-term career planning.
OUR ATHLETES
Exclusive commercial representation. Select a name for the detail.
Sébastien BUEMI
Motorsport — WEC, Formula E, F1
- Four-time winner of the 24 Hours of Le Mans
- Multiple WEC World Champion and Formula E Champion
- Reserve and test driver, Red Bull Racing F1
Career ambition: More wins at Le Mans, further WEC and Formula E titles, and to help Red Bull Racing to another championship.
Kevin FIALA
Ice hockey — NHL
- Forward for the Los Angeles Kings in the NHL
- 2x silver medallist at the IIHF World Championships with Switzerland
- Voted MVP of the 2024 World Championships
Career ambition: Win the Stanley Cup, and the World Championship with Switzerland.
Belinda BENCIC
Tennis
- Olympic singles gold and doubles silver, Tokyo 2021
- World top 10 at the age of 17
- Career-high world ranking: No. 4
- 10 WTA titles
Career ambition: Win Grand Slams.
Dominic STRICKER
Tennis
- Rising Swiss tennis star
- French Open junior champion, 2020
- Reached the last 16 at the US Open, 2023
- Ranked inside the world top 100
Career ambition: Reach the top 10 and win Grand Slams.
Anna KIESENHOFER
Cycling
- 2x Olympian
- PhD in Mathematics
- Member of the Austrian Cycling team
- Gold medal at the 2021 Olympics while an amateur — Austria’s first Summer Olympics gold in 17 years, and its first Olympic cycling gold since 1896
Career ambition: Medal at the 2028 Olympics.
Sarah ATCHO
Athletics — sprint
- Three-time Olympian — Rio, Tokyo and Paris
- Member of the Swiss record-breaking 4x100m relay
- 22.80 — third-fastest woman in Swiss history
- World University champion
- “Team of the Year 2019” at the Swiss Sports Award
Career ambition: Reach the 200m final at the 2028 Olympics.
Felix SVENSSON
Athletics — sprint
- Olympian — Paris 2024
- Member of the Swiss 200m team
- Personal best of 20.30 over 200m
- Multiple-time Swiss champion in the 200m and 4x100m
Career ambition: A 200m medal at a World Championships or the 2028 Olympics.
Simon NOGUEIRA
Parkour
- One of the most recognised parkour professionals in the world, based in Paris
- One of the masked torchbearers at the Paris 2024 Olympic Games opening ceremony — the hooded freerunner who carried the flame across the rooftops of Paris
- French freerunning champion, and director of the French Freerun Family
- Played the assassin in Ubisoft’s Assassin’s Creed Unity film with the French Freerun Family — more than 100 million views
- Founder of the French Run Academy in Paris, teaching parkour to children and adults
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TOUCH
Phone: +41 78 602 3131